Clients fall through the cracks.
A consultation happens. Nobody follows up. They never come back. That is a lost sale and a lost relationship, every single time it happens.
Leads go cold while you're busy.
A lead fills out a form. It sits until someone has time. By then they have already called someone else.
Your team does software's job.
Hours every week copying data from one system to another. Paid labor doing something that should run automatically.
Real example
One MedSpa was losing $0 every month — and didn't know it until we mapped the workflow.
Modifi Laser and Body Sculpting in Houston was tracking prescriptions manually. Paper records. Spreadsheets. Staff memory. Prescriptions fell through the cracks. Patients did not get follow-ups. Revenue walked out the door every single month.
I built a custom system around how their clinic actually operates. Patient records synced automatically. A structured order workflow that nothing could fall through. Automated label generation. A pickup reminder system so staff never had to remember manually.
The monthly losses stopped. The hours their staff spent on admin dropped significantly. The clinic runs cleaner and the money that was walking out the door stays in the business.
Read the full case study→I connect your existing tools or build something entirely new — so data flows automatically, not manually.
Every project is different — but here are the types of systems I've built and can build.
AI Automation for Small Businesses
Most businesses are doing manually what AI can handle automatically. I find where AI automation makes sense in your operation and build it in — automating the repetitive work, speeding up the slow parts, connecting tools that should already talk to each other.
Customer Service Software for Small Business
Custom support software for small business that gives your team one place to see every customer, every interaction, and every open issue. No more scattered emails, missed calls, or clients falling through the cracks. Built around how your business actually handles customers.
Lead & Sales Pipelines
Custom tools built around your specific sales process. Not a generic CRM's idea of how you should work.
Automation Systems
Your tools should talk to each other. I connect them so information flows automatically, follow-ups happen without anyone remembering to send them, and leads never go cold.
Internal Operations Tools
Scheduling, job tracking, invoicing. Built around how your team actually works, not how a software company thinks you should work.
Discovery
Before I write a line of code we map your entire operation. Every step, every handoff, every place where something could fall through. I find the actual problem — not just the symptom you're describing.
Hours back every week.
Your team stops spending time on work that should be automated.
Nobody falls through the cracks.
Clients and patients get the follow-up they need, automatically.
Follow-ups happen on their own.
The system handles what your staff used to remember manually.
Revenue stops walking out the door.
Money that was quietly leaking stays in the business.
You own it forever.
No monthly software fees. No lock-in. The code is yours.
Every project is different so there is no standard price. Scope determines cost. Every project is quoted upfront at a fixed price before anything starts. No hourly billing, no surprise invoices.
1-Hour Call
Best for mapping out your full operation, scoping a custom build, or figuring out exactly what it would take to fix what is costing you money.
The call is free. You leave with clarity on what to build and what it would cost - even if you never hire me.
Straight answers. No fluff. If yours isn't here, the discovery call is free.
Why I build software differently.
Most developers build what you ask for. You describe a problem, they write code, they hand it back. If it solves the right problem, great. If it does not, that is your problem.
I spent years watching that play out. Businesses that paid for software that solved the symptom and missed the actual leak. Systems that looked right but did not fix what was costing money.
So I changed the process.
Every project starts with a discovery phase where we map the actual operation and find the actual problem before anyone talks about a solution. What gets built comes out of that, not out of a spec written before anyone understood what was wrong.
That is why Modifi went from losing $15K/month to saving it. Not because I built something impressive. Because I built the right thing.
Anthony Gomez, Founder of Unstaq